Evaluation Part 1

1) In what ways does your media project use, develop or challenge forms and conventions of real media products?


The Title of the Film:
The title is shown in the halfway through the first minute of the sequence. To find an appropriate title for the film, we looked at many popular 1960s songs. We found the song Heart Full of Soul by The Yardbirds. When we listened to the song, we found that the theme and tones of the song were appropriate towards our film, being a 1960s inspired film. We took the name of the song and used it as a title for our film. This could also show that it was set in the 1960s. You can listen to the song here: 
http://www.youtube.com/watch?v=WC1r9LtJATg




Setting/location:
We researched 1960s housing and found out that many houses were built in the 1930s, and survived through the 1960s to present day. Below is an example of a 1960s house:



Therefore, we decided to film the scenes around Coney Hall, near where I live. This added to the film's authentic 1960s look. The area where we filmed was also quiet, and not many cars or people went down it, so we could pull of the 1960s look without having any modern cars or people with modern clothes in shot.








Costumes and Props:

Costume was an important aspect to the film, as it represented to the audience that the main character lived in the 1960s, as he changed in different costumes, representing different subcultures in the 1960s; Teddy Boy, Mod, Rocker, Hippie. The costumes change along with the radio announcements, which represents a progression in time.
Props are used along with the costume changes. For the Teddy Boy, we used a comb, which is stereotype of the Teddy Boy as they were known as quite vain. This showed that the character of Curtis was also initially vain.  As a Mod, he wore glasses and was in a costly overcoat. This showed the dress sense and style of a Mod. At the end of the sequence, the character plays a guitar. This represents that he is struggling musician.

Camerawork and Editing:
We used many camera angles to make the sequence look interesting. This included shots such as close-ups, mid-shots, master shots and establishing shots. We had the camera mainly focused on the main character, to show that he was the main character, and any other action that may have been happening in the scene wasn't important. We also managed to frame the camera properly so it wouldn't show modern day objects such as cars. Editing was also very important towards the sequence, as it showed the progression of time through transitions such as cross fade. We also put on a old film style filter, to represent the fact that it was set in the 1960s. We also used split screen to show a character's progression, which had the same character walking down a road, but in different angles; this made the film flashy, but didn't distract from the story or main action.


Title font and style:
The title is similar to the font Gothic Century, which gives off a authentic 1960s look. We made the titles look bold and flashy as well, showing that, although it isn't set in present day, it has themes and tones which people living in the modern day can still relate to.
Story and how the opening sets it up:
The sequence shows a progression of time, from the beginning to the 1960s to the end, leading on to the new decade of the 1970s. At the end of the sequence, Curtis is playing on the guitar as the music mellows down. A voice off screen then asks whether he got "the job". Curtis then looks down in sadness, showing that he is struggling as the new decade begins. This shows that the film is a social drama, and the beginning sequence relates to that.

Genre and how the opening suggests it:
The title sequence shows that the film is a costume drama; the main character in the film suggests that, as he changes costumes throughout. The ending scene is darkened, which shows a new, darker decade has begun. This is another sign of a costume drama. Radio announcements are also heard throughout the sequence - they talk about certain key events in the 1960s every time the character changes costume. The film is also about coming of age - this is shown by the characterisation of the character, his clothes and the setting.

How characters are introduced:
Throughout the title sequence, the main characters is evidently present, with the action and the camera all on him. We go through the different aspects of the character as the progression of time in the film goes on. The character seems to go with social conventions, and showed to have enjoyed 1960s lifestyle. The other character is a woman whose voice is heard off screen. The audience don't know who she is in relation to the main character, but her line sets off the main storyline and theme of the entire film.

Special Effects:
We used special effects from Final Cut such as cross fade. This showed the progression of time throughout the title sequence. Another special effect is the split screen, which gave the film a stylish look, and showed two different camera angles. We also used a filter in the film, to represent the fact that it was set in the 1960s.

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